Three things, done well, for service businesses that need the phone to ring.
I'm Dyllon. I run PC Designs out of Arlington — just me, no offshore team, no junior account manager. I build custom websites, run the SEO that gets them ranked, and handle the boring stuff that keeps them alive.
That's the whole list. Not because the list could be longer, but because these three are what actually move the needle for the businesses I work with.
Web Design & Build
The foundation. Custom-built, no templates.
Your website should look like your business, not like the last twelve sites I saw this week. I design and build from scratch — researching how your customers actually search, what they need to see before they pick up the phone, and where the friction is in the current site (if you have one).
Built on WordPress with Divi, so you can update text and add pages without calling me every time. Mobile-first, accessible, fast to load, structured for search engines from day one.
- Custom design — no stock template anywhere
- Conversion-focused page structure
- Real photography direction (yours or sourced)
- Copy I'll help you sharpen
- Mobile, tablet, desktop tuned individually
- Search-engine ready at launch
- Training so you can update it yourself
- A pretty brochure that sits there
- A template with your logo dropped in
- Built and abandoned the day you pay
- Jargon-heavy or full of stock business clichés
SEO & Local Search
The wiring. Where the customers actually come from.
A website with no SEO is a billboard in the desert. Looks great. Nobody sees it.
I do the slow, compounding work of getting service businesses ranked for the searches their customers are actually typing. That's local SEO (Google Business Profile, citations, local landing pages), technical SEO (site speed, schema, indexing), and content SEO (the long-form pages that pull traffic for years). The Polson Family Chiropractic case study is what this looks like over three years of consistent work.
- Google Business Profile optimization
- Local citations and directory cleanup
- Keyword research grounded in your actual market
- On-page SEO and schema markup
- Long-form content that ranks (written or directed)
- Monthly rankings and traffic reporting
- Honest assessment of what's working and what isn't
- Magic. SEO compounds. Three months minimum, six is better.
- Black-hat link schemes that get you penalized
- Promises of #1 rankings (run from anyone who does)
- Spammy keyword stuffing or thin content
Ongoing Maintenance
The boring stuff. The reason your site is still up at 3am.
Most agencies launch a site, cash the check, and disappear. Six months later your site has been hacked, the contact form is broken, plugins are out of date, and you can't get anyone on the phone.
I keep my clients' sites alive. Updates, security, backups, performance monitoring, broken-thing-fixing. Quiet work that adds up to a site that just keeps working — so you can run your business instead of babysitting a website.
- WordPress core, theme, and plugin updates
- Daily off-site backups (kept 90 days)
- Security hardening and active monitoring
- Uptime monitoring with alerts
- Speed and performance tuning
- Small content edits when you need them
- One person to text when something breaks
- A ticketing system where you wait three days
- An offshore team running scripts you can't audit
- Bundled with a 12-month contract you can't leave
- Hidden behind a "premium" support tier
From the first conversation to a site that's earning its keep.
No proposals written like ransom notes. No 60-page contracts. Just steps.
A real conversation
We talk. About your business, your customers, what's working, what's frustrating, what you've tried before. I'll ask questions you might not have an answer to yet — that's fine, we'll figure them out together. By the end I either have enough to write a proposal or I'll tell you straight that I'm not the right fit.
A proposal you can actually read
Scope, deliverables, timeline, price. One page where I can manage it. No "synergy," no "deliverables matrices," no surprises in month three. If you have questions, you call me — not a sales engineer.
Strategy & structure
Sitemap, page outlines, keyword research, the strategic skeleton. Boring on its own — but this is where the website's job gets defined. Skip it and you end up with something pretty that doesn't sell anything.
Design & build
Custom design, real content, real photos, structure built for ranking. You see progress every week, you give feedback every week, nothing gets locked in without your eyes on it. Rounds of revision are part of the deal — not a billable surprise.
Launch & the long haul
Site goes live, redirects in place, search engines notified, analytics watching. Then we either part ways with a fully-trained team, or — more often — we move into the ongoing work: SEO, maintenance, and the next round of pages. The relationship is the part that compounds.
Most agencies wouldn't have stuck around. They'd have launched something pretty and disappeared. The reason this worked is we kept showing up — every month, every blog post, every update.
Tell me about your business.
No sales pressure. No 60-minute discovery call. A real conversation about whether what I do is what you actually need — and if it's not, I'll tell you that too.